The challenge
Crypto trading apps tend to over-index on charts and under-index on clarity. WX Crypto wanted an app a first-time buyer and an active trader could both use without friction.
Approach
Every core flow — buy, sell, swap — was reduced to the fewest taps possible, with progressive disclosure for the more advanced trading tools underneath.
Impact
A trading experience that reads as simple on the surface, with the depth active traders need one tap away.